CoreIntegrator, LLC, an industry leading procure to pay and workflow automation software company, announced the appointment of Matt Wald as Vice President of Marketing. Wald has more than twenty years of experience in marketing and strategy, recently serving as Vice President of Strategic Initiatives for the RV Industry Association.
Wald has been serving as a digital marketing strategy consultant for CoreIntegrator for over a year. In that role he led efforts to revamp CoreIntegrator’s website while creating and delivering a digital marketing and advertising strategy that has increased monthly traffic to CoreIntegrator.com by eleven times.
Tom Erickson, CoreIntegrator’s President/CEO commented, “We are very excited to have Matt formally join the team. He delivered amazing results for CoreIntegrator in the digital marketing space as a consultant. So, we brought him in-house to help us take our marketing strategy and efforts to the next level.”
“Matt brings a unique combination of knowledge, experience and strategic thinking to our team. He understands how to engage with our customers and potential customers in a way that builds interest, trust and ultimately great relationships,” said Executive VP of Sales Ron Machamer.
Mr. Wald will continue to design and execute CoreIntegrator’s marketing strategy with a focus on building lasting and meaningful relationships with customers, prospects, and partners.
“CoreIntegrator is a great company,” said Wald. “We have innovative and cutting-edge solutions for procure to pay automation – and that’s just the start. CoreIntegrator is a team of fun, dedicated people who are focused on one thing: the success of our customers. I’ve had the privilege of speaking to many of them over the past year and they all agree that everything CoreIntegrator does is focused on them – making them more productive and happier. I’m proud to join a team with such fierce dedication to their customers’ success.”
Since the late 1990’s, CoreIntegrator has been a leading software provider in the Procure to Pay and Business Process Automation space. With powerful workflow automation solutions that can ‘Automate Virtually Any Business Process,’ CoreIntegrator has grown into a global company with thousands of users in both large and small organizations in almost every industry. By obsessing over our customers, we are able to provide products and services that make companies more productive and profitable.